Company patents

adidas AG

adidas AG's patent strategy reveals a strong, albeit fluctuating, commitment to manufacturing innovation, with Additive Manufacturing (3D Printing) emerging as a key focus, growing by 41.7% in 2025 to represent 7.6% of its portfolio. While Footwear remains dominant at 51.7% of its portfolio, the surprising presence of Medical Diagnostics & Surgery (6.3%) and Healthcare Informatics (4.6%) suggests a potential, albeit currently declining, exploration into health-related technologies, with both categories seeing significant drops so far in 2026.

Patent Trend by Technology Area

Yearly patent publications since 2023

Product themes

Product-level themes inferred from filings since 2023, with category chips showing where each theme appears. Select a theme to filter the patents below.

538 US filings (since 2023) · 11 categories · 24 themes

Modular Footwear Design is up +85.1% YoY. Worth a look.
Knitted Uppers & Advanced Materials

Utilization of knitted components, often with multi-layer structures or integrated thermoplastic yarns, and other advanced materials like specialized foams or structural color elements, for footwear uppers and other components.

Footwear
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242since 2023
+48.4%YoY
Performance Sole Design

Engineering of footwear sole components, including midsoles, outsoles, and integrated plates or shanks, to optimize cushioning, stability, energy return, and biomechanical support for specific activities.

Footwear
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224since 2023
+73.1%YoY
Modular Footwear Design

Footwear systems designed with interchangeable or reconfigurable components, such as soles, uppers, or footbeds, to allow for customization, repair, or adaptation to different uses.

Footwear
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211since 2023
+85.1%YoY
Adaptive Closure Systemsfiltered

Novel mechanisms for securing footwear to the foot, moving beyond traditional laces to include reel-based cables, vacuum-actuated bladders, or integrated frames for enhanced fit and ease of use.

Footwear
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67since 2023
+87.5%YoY
Multi-material Product Integration & Finishing

Techniques for combining multiple materials or layers, often with specialized surface treatments, coatings, or assembly methods, to create functional or aesthetically enhanced plastic articles, including consumer goods and encapsulated electronics.

Plastics Shaping & MoldingPlastic Articles (Specific)
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60since 2023
0.0%YoY
Smart Footwear Sensors

Integration of electronic sensors and feedback mechanisms into footwear for monitoring physiological parameters, providing navigation assistance, or detecting health conditions.

Footwear
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50since 2023
+83.3%YoY
AI-Enhanced Sports Training & Monitoring

Systems using artificial intelligence and machine learning to monitor athlete performance, provide personalized training plans, predict physiological responses, or create virtual representations for feedback and analysis.

Sports Equipment
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32since 2023
-42.9%YoY
Integrated Wearable Electronics

Apparel or accessories that incorporate electronic components such as sensors, communication modules, haptic feedback devices, or processing units for enhanced functionality and interaction.

Outerwear & Apparel
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22since 2023
+125.0%YoY
Advanced Functional Textiles

Development and application of textile materials with engineered properties such as waterproofing, thermal regulation, anti-cling, structural coloration, or enhanced filtration capabilities for specific performance needs.

Outerwear & Apparel
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20since 2023
+200.0%YoY
Adaptive & Modular Garment Design

Design principles and features in apparel that allow for adjustability, customization, easy replacement of components, or specific fit to accommodate diverse body shapes, activities, or medical requirements.

Outerwear & Apparel
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17since 2023
0.0%YoY
Wearable Physiological Sensing

Development of devices and methods for non-invasive or minimally invasive collection and analysis of physiological data, often from wearable sensors, to monitor health, activity, or specific conditions.

Medical Diagnostics & Surgery
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16since 2023
-20.0%YoY
Advanced Golf Club & Ball Design

Innovations in golf club heads, shafts, and balls focusing on material science, aerodynamic properties, weight distribution, and impact response to improve player performance and product durability.

Sports Equipment
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11since 2023
+150.0%YoY
Ball & Net Sports Accessories

Apparatuses and systems designed for handling, storing, practicing with, or maintaining equipment used in ball and net sports, such as pickleball, baseball, or basketball.

Sports Equipment
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11since 2023
-66.7%YoY
Sustainable Polymer Materials

Development and application of polymer compositions designed for reprocessability, recyclability, or incorporating sustainable additives, often featuring reversible bonds or bio-based components.

Plastics Shaping & Molding
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8since 2023
-25.0%YoY
Physiological Monitoring & Diagnostics

Systems and methods for non-invasive or minimally invasive collection and analysis of physiological data (e.g., blood pressure, electrolytes, genetic markers, B cell repertoire) to assess patient health status, screen for conditions, or aid in diagnosis.

Healthcare Informatics
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5since 2023
n/a
Integrated Protective Sports Gear

Protective equipment, such as mouthguards or helmets, designed with enhanced structural integrity, ergonomic fit, and sometimes integrated sensors for performance or safety monitoring.

Sports Equipment
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4since 2023
+300.0%YoY
Metal Additive Manufacturing Processes

Techniques for building three-dimensional metal objects layer-by-layer using metal powders, including powder bed fusion, binder jetting, and directed energy deposition. This theme encompasses process mechanics, equipment design, and operational control for AM systems.

Additive Manufacturing (3D Printing)Plastics Shaping & Molding
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4since 2023
new
Advanced Tire Component Fabrication

Specialized manufacturing processes and material compositions for producing various components of tires, focusing on properties such as weight reduction, self-sealing capabilities, or structural reinforcement, often involving winding or layering techniques.

Plastic Articles (Specific)
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4since 2023
0.0%YoY
AM Part Design & Topology Optimization

Computational methods and design principles for generating optimized geometries, internal structures (e.g., lattices, minimal surfaces), or functional features that are specifically enabled or enhanced by the capabilities of additive manufacturing.

Additive Manufacturing (3D Printing)
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3since 2023
+300.0%YoY
Ergonomic & Adjustable Exercise Machines

Design improvements in exercise equipment focusing on user comfort, safety, adjustability, and space-saving features like folding mechanisms or modular components for home or gym use.

Sports Equipment
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3since 2023
+100.0%YoY
Protective & Safety Apparel

Garments and accessories engineered to provide protection against physical impacts, environmental hazards (e.g., moisture, pathogens), or to enhance personal safety through features like airbags or specialized masks.

Outerwear & Apparel
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2since 2023
new
Thermoplastic Compression Molding

Processes involving the application of heat and pressure to shape thermoplastic or elastomeric materials, often using molds or presses, to achieve specific forms or material properties.

Plastics Shaping & Molding
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2since 2023
0.0%YoY
Wearable Power Systems

Integration of power generation, storage, and distribution technologies directly into garments or wearable accessories, often utilizing flexible or compact energy sources like solar panels and batteries.

Outerwear & Apparel
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2since 2023
n/a
Access Control & Identity Management

Systems and methods for authenticating users, devices, or applications, authorizing their access to resources based on policies, and managing digital identities across various platforms.

Computer Security
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1since 2023
new

Patents

Showing 1-10 of 93

Adaptive Closure Systems
Page 1 of 10