Company patents
L'Oreal
L 'Oreal, while heavily invested in its core "Pharmaceutical Preparations" (62.0% of portfolio) and "Cosmetics & Personal Care Use" (60.0% of portfolio) categories, shows a surprising emerging focus on "Business Methods & Fintech," which experienced a remarkable 127.3% year-over-year growth in 2024, indicating a strategic expansion beyond traditional product development. Despite this, patent filings across most categories, including the core ones, show a significant decline so far in 2026, with "Pharmaceutical Preparations" down 63.3% and "Cosmetics & Personal Care Use" down 63.6% compared to the previous year.
Patent Trend by Technology Area
Yearly patent publications since 2023
Product themes
Product-level themes inferred from filings since 2023, with category chips showing where each theme appears. Select a theme to filter the patents below.
1,490 US filings (since 2023) · 12 categories · 35 themes
Innovations in creating stable cosmetic formulations, particularly oil-in-water or water-in-oil emulsions, and developing novel stabilizers or rheology modifiers for desired texture, feel, and shelf-life.
Chemical compositions and methods for stimulating hair growth, altering hair structure for styling (e.g., straightening, curling, dyeing), or protecting hair from environmental damage and heat.
Development of personal care compositions that achieve effective cleansing and conditioning benefits while avoiding harsh sulfated surfactants, often using alternative, milder surfactant systems.
Devices and systems that utilize sensors, AI, robotics, or advanced delivery mechanisms (e.g., electrostatic spraying) to precisely apply cosmetic substances, control application parameters, or personalize formulations based on user data.
Compositions specifically developed for maintaining oral hygiene, preventing dental issues like cavities and gingivitis, and improving cosmetic aspects such as teeth whitening.
Innovative designs for cosmetic containers and dispensing systems that feature modular components, integrated applicators, reusability, or enhanced mechanisms for storing and delivering multiple cosmetic products.
Formulations and active ingredients designed to counteract signs of skin aging, such as wrinkles and hyperpigmentation, or to promote skin repair and regeneration through specific biological mechanisms.
Development of combs, brushes, and other manual or semi-manual personal care tools with novel structural features, materials, or ergonomic considerations to improve user experience, application effectiveness, or specialized grooming tasks.
Advanced systems and stations that automate complex hair cleaning, dyeing, or styling processes using specialized fluid delivery, acoustic waves, or other non-thermal physical mechanisms.
Systems and devices that leverage digital imaging, light-based curing, and automation for precise nail decoration, treatment, or guided application, often with self-service or mobile integration.
Technologies focused on encapsulating active ingredients or fragrances to control their release, enhance their substantivity, or improve their stability and efficacy in personal care products.
Containers or packaging components featuring active mechanisms for controlled release, preparation, or delivery of their contents, such as liquids, bulk materials, volatile compounds, or single-serve portions.
Systems and devices that precisely regulate temperature for personal care products or appliances, often incorporating sensors, processors, and communication for enhanced control, efficiency, or safety.
Methods and apparatus for improving the visual fidelity, resolution, or compression efficiency of video signals, often through advanced processing, up-scaling, or neural network-based filters.
Systems that use user data, preferences, and machine learning to generate tailored advice, product recommendations, goal-setting plans, or contextual information for individuals across different domains.
Techniques utilizing deep learning models like Generative Adversarial Networks (GANs) or diffusion models to create new images, modify existing ones, or generate synthetic data based on various inputs or conditions.
Techniques for rendering, interacting with, and managing content within augmented or virtual reality environments, including spatial tracking, gaze interaction, and dynamic multi-application display management.
Digital platforms and systems that deliver tailored therapeutic interventions, guidance, or recommendations to patients based on their individual health data, biometric feedback, and computational models (e.g., AI/ML, physiological simulations).
Utilizing machine learning, particularly deep learning, to analyze medical data such as images, sensor readings, or physiological signals for disease prediction, diagnosis, or treatment assessment.
Methods and systems for improving the quality of video streams, generating intermediate frames, or continuously locating and following objects within a sequence of images, even under occlusion.
Systems and methods for non-invasive or minimally invasive collection and analysis of physiological data (e.g., blood pressure, electrolytes, genetic markers, B cell repertoire) to assess patient health status, screen for conditions, or aid in diagnosis.
Techniques and hardware architectures designed to efficiently generate and display complex 3D graphics, particularly for interactive applications like virtual reality, focusing on speed and visual quality.
Methods and apparatus for detecting objects and determining their three-dimensional position and orientation (pose) using imagery or point cloud data, often for navigation, surveying, or environmental understanding.
Systems that employ imaging and image processing to automatically detect defects, verify states, or ensure quality control in manufactured goods, printed materials, or industrial processes.
Methods and compositions for identifying, quantifying, or characterizing specific biological molecules (e.g., nucleic acids, proteins, metabolites, antibodies) or microbial species, often for diagnostic, prognostic, or quality control applications.
Systems and methods that use imaging technologies, computer vision, and augmented reality to provide real-time guidance, localization, and visualization during surgical procedures or for detailed anatomical assessment.
Development and optimization of novel neural network layers or architectures specifically designed to improve performance or efficiency for computer vision tasks.
Techniques for generating human-like text or other content using large pre-trained models, often involving prompt engineering, speculative decoding, or multi-modal inputs for content creation.
Processes for creating or manipulating three-dimensional digital representations of objects or environments, including mesh generation, surface fitting, and depth estimation from multiple views.
Development and use of engineered biological systems, such as organ-on-a-chip devices, dynamic hydrogels, or genetically modified cells, to mimic physiological conditions, study disease mechanisms, screen compounds, or develop cell-based therapies.
Design and synthesis of acyclic or carbocyclic organic compounds that selectively modulate specific biological targets or pathways for the treatment of diseases.
Delivery systems specifically engineered to administer advanced drug formulations (e.g., microparticles, biologics, extended-release systems) to achieve precise targeting, controlled release kinetics, or enhanced therapeutic efficacy within the body.
Technologies for securing, managing, and transacting with virtual currencies, non-fungible tokens (NFTs), and other blockchain-based digital assets, including hardware wallets and tokenization schemes for various purposes.
Focuses on the design of medical equipment for ease of use, mobility, and adaptability in various clinical or home environments, including carts, mounting systems, and compact form factors.
Structural elements within a container designed to secure, separate, cushion, or otherwise protect individual items or groups of contents from movement, shock, or damage.
Patents
Showing 1-10 of 2479