Company patents

MARY KAY INC.

MARY KAY INC's patent strategy reveals a surprising dual focus on both "Pharmaceutical Preparations" (97.0% of portfolio) and "Cosmetics & Personal Care Use" (96.5% of portfolio), indicating a strong emphasis on the scientific underpinnings of its beauty products. While both categories saw significant growth in 2024 (YoY +35.8%), there has been a notable shift in priority with a sharp decline in patenting activity in 2025 (YoY -36.1% for both) and a further decrease so far in 2026, particularly in "Therapeutic Activity (Pharma)" which has seen a 100.0% decline in 2026.

Patent Trend by Technology Area

Yearly patent publications since 2023

Product themes

Product-level themes inferred from filings since 2023, with category chips showing where each theme appears. Select a theme to filter the patents below.

198 US filings (since 2023) · 3 categories · 5 themes

Patents

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