Company patents
MARY KAY INC.
MARY KAY INC's patent strategy reveals a surprising dual focus on both "Pharmaceutical Preparations" (97.0% of portfolio) and "Cosmetics & Personal Care Use" (96.5% of portfolio), indicating a strong emphasis on the scientific underpinnings of its beauty products. While both categories saw significant growth in 2024 (YoY +35.8%), there has been a notable shift in priority with a sharp decline in patenting activity in 2025 (YoY -36.1% for both) and a further decrease so far in 2026, particularly in "Therapeutic Activity (Pharma)" which has seen a 100.0% decline in 2026.
Patent Trend by Technology Area
Yearly patent publications since 2023
Product themes
Product-level themes inferred from filings since 2023, with category chips showing where each theme appears. Select a theme to filter the patents below.
198 US filings (since 2023) · 3 categories · 5 themes
Formulations and active ingredients designed to counteract signs of skin aging, such as wrinkles and hyperpigmentation, or to promote skin repair and regeneration through specific biological mechanisms.
Innovations in creating stable cosmetic formulations, particularly oil-in-water or water-in-oil emulsions, and developing novel stabilizers or rheology modifiers for desired texture, feel, and shelf-life.
Development of personal care compositions that achieve effective cleansing and conditioning benefits while avoiding harsh sulfated surfactants, often using alternative, milder surfactant systems.
Compositions specifically developed for maintaining oral hygiene, preventing dental issues like cavities and gingivitis, and improving cosmetic aspects such as teeth whitening.
Technologies focused on encapsulating active ingredients or fragrances to control their release, enhance their substantivity, or improve their stability and efficacy in personal care products.
Patents
Showing 1-10 of 304