Company patents

NETEASE (HANGZHOU) NETWORK CO., LTD.

NETEASE (HANGZHOU) NETWORK CO., LTD. demonstrates a highly concentrated patent strategy, with Games & Gaming comprising a dominant 77.9% of its portfolio, despite a recent decline of 28.0% in 2025 and 29.6% so far in 2026 after a significant 120.6% surge in 2024. Surprisingly, while core gaming patents are cooling, the company shows an emerging focus on Speech Processing, which saw a 33.3% growth in 2025, indicating a potential diversification within its user interaction technologies.

Patent Trend by Technology Area

Yearly patent publications since 2023

Product themes

Product-level themes inferred from filings since 2023, with category chips showing where each theme appears. Select a theme to filter the patents below.

258 US filings (since 2023) · 6 categories · 18 themes

Hybrid Physical-Digital Games

Games that integrate physical objects, real-world environments, or location data with virtual game elements to create interactive experiences.

Games & Gaming
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51since 2023
-42.9%YoY
Online & Cloud Gaming Platforms

Systems and architectures that enable game execution, content delivery, and interactive social experiences through cloud infrastructure and live streaming technologies.

Games & Gaming
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18since 2023
-33.3%YoY
AR/VR User Interfaces

Techniques for rendering, interacting with, and managing content within augmented or virtual reality environments, including spatial tracking, gaze interaction, and dynamic multi-application display management.

Input/Output & User Interfaces
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15since 2023
+100.0%YoY
Modular Game Peripherals

Design and functionality of game controllers and input devices that allow for customization, modular component swapping, or specialized input methods beyond standard buttons.

Games & Gaming
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10since 2023
-75.0%YoY
Immersive Audiovisual & Haptic Feedback

Technologies that enhance player immersion through advanced graphics rendering, multi-sensory feedback (haptic, auditory), and synchronized interactive experiences in virtual or physical environments.

Games & Gaming
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9since 2023
+50.0%YoY
Real-time Graphics Renderingfiltered

Techniques and hardware architectures designed to efficiently generate and display complex 3D graphics, particularly for interactive applications like virtual reality, focusing on speed and visual quality.

Image Processing
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7since 2023
+50.0%YoY
Adaptive Speech Synthesis & Messaging

Technologies for generating artificial speech that is personalized, context-aware, or adaptable to specific virtual agents or messaging campaigns, often utilizing text-to-speech (TTS) and audio caching for efficient delivery.

Speech Processing
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7since 2023
+50.0%YoY
Video Quality & Encoding Optimization

Methods and apparatus for improving the visual fidelity, resolution, or compression efficiency of video signals, often through advanced processing, up-scaling, or neural network-based filters.

Computer Vision
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5since 2023
new
Collaborative User Experiences

User interface designs and systems that enable multiple users to interact with shared content, provide feedback, or coordinate activities, often across different devices or locations.

Input/Output & User Interfaces
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5since 2023
0.0%YoY
Video Enhancement & Object Tracking

Methods and systems for improving the quality of video streams, generating intermediate frames, or continuously locating and following objects within a sequence of images, even under occlusion.

Image Processing
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4since 2023
new
Advanced Audio Signal Processing

Techniques for enhancing, encoding, decoding, or separating speech and audio signals, often involving multi-microphone arrays, acoustic echo cancellation, beamforming, or advanced audio compression for improved clarity and quality.

Speech Processing
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4since 2023
+100.0%YoY
Deepfake Voice Detection

Methods and systems for identifying synthetic or manipulated speech (deepfake audio) using forensic analysis of audio features, such as breath patterns, vocoder signatures, or machine learning models to determine authenticity.

Speech Processing
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4since 2023
+100.0%YoY
Generative AI for Images

Techniques utilizing deep learning models like Generative Adversarial Networks (GANs) or diffusion models to create new images, modify existing ones, or generate synthetic data based on various inputs or conditions.

Computer Vision
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3since 2023
new
Wearable & Mobile Interaction

Designing user interfaces and interaction methods specifically for mobile or wearable devices, enabling control of external systems, monitoring user states, or facilitating real-world transactions.

Input/Output & User Interfaces
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3since 2023
n/a
Speech-based Health & Accessibility

Applications of speech processing and artificial intelligence for medical diagnosis, therapeutic interventions, or accessibility solutions, particularly for conditions affecting speech production or hearing.

Speech Processing
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2since 2023
+100.0%YoY
AI-Enhanced Sports Training & Monitoring

Systems using artificial intelligence and machine learning to monitor athlete performance, provide personalized training plans, predict physiological responses, or create virtual representations for feedback and analysis.

Games & Gaming
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1since 2023
new
Vision-Based Object & Pose Estimation

Methods and apparatus for detecting objects and determining their three-dimensional position and orientation (pose) using imagery or point cloud data, often for navigation, surveying, or environmental understanding.

Computer Vision
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1since 2023
new
Traditional & Educational Board/Card Games

Design and mechanics of physical board games, card games, and puzzles, often incorporating strategic elements, educational goals, or unique physical components.

Games & Gaming
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1since 2023
n/a

Patents

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