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Company patents

HALLMARK CARDS, INCORPORATED

HALLMARK CARDS, INCORPORATED's patent strategy reveals a surprising focus on computing and fintech, with Business Methods & Fintech representing 18.2% of its portfolio and Data Recognition (Barcodes, OCR) showing significant growth of 300.0% in 2024, indicating a shift towards digital and operational efficiency, despite a general decline in new patent filings across most categories so far in 2026.

Patent Trend by Technology Area

Yearly patent publications since 2023

Product themes

Product-level themes inferred from filings since 2023, with category chips showing where each theme appears. Select a theme to filter the patents below.

66 US filings (since 2023) · 12 categories · 10 themes

Physical Item Tracking & Management

Systems and methods for uniquely identifying, tracking, and managing physical items using scannable codes (barcodes, QR codes) or wireless tags (RFID, IoT devices) to link physical objects to digital information, inventory, or services.

Data Recognition (Barcodes, OCR)
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7since 2023
0.0%YoY
Media Handling & Feeding Systems

Mechanisms and control systems for reliably feeding, conveying, and separating print media, including managing media roll changes, adjusting airflow, and adapting to different media characteristics.

Material Handling (Sheets, Webs)
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5since 2023
new
Flexible/Foldable Device Structuresfiltered

Engineering solutions for creating electronic devices with bendable, foldable, or stretchable form factors, often involving hinges, flexible displays, and sliding mechanisms to enable dynamic physical configurations.

Signs & Displays (Static)
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5since 2023
n/a
Integrated Sheet/Web Post-Processing

Systems that perform operations like cutting, folding, binding, or applying liquids to sheets or webs, often integrated within larger production lines such as printing or image forming apparatuses.

Material Handling (Sheets, Webs)
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3since 2023
new
Adaptive Lighting Control Systems

Systems and methods for dynamically adjusting light output, distribution, color, or intensity based on environmental conditions, user presence, content, or specific application needs.

Lighting Devices (Functional Features)
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2since 2023
new
Digital Asset Management

Technologies for securing, managing, and transacting with virtual currencies, non-fungible tokens (NFTs), and other blockchain-based digital assets, including hardware wallets and tokenization schemes for various purposes.

Business Methods & Fintech
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2since 2023
n/a
Rollable Display Mechanisms

Mechanical systems and structural designs that facilitate the rolling up or unrolling of a display panel, typically comprising a roller part, a housing, and support linkages or drivers.

Signs & Displays (Static)
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2since 2023
n/a
Automated Storage and Sorting Systems

Systems and methods for efficient storage, retrieval, and sorting of items within warehouses, distribution centers, or manufacturing facilities, often involving vertical lifts, high-throughput sorters, or inventory management logic.

Conveying & Handling
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2since 2023
n/a
Automated Transaction Systems

Systems designed to streamline and automate various commercial transactions, including mobile-enhanced processes, secure online checkouts, customer service interactions, and privilege issuance, often leveraging digital authentication.

Business Methods & Fintech
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1since 2023
new
Real-time Graphics Rendering

Techniques and hardware architectures designed to efficiently generate and display complex 3D graphics, particularly for interactive applications like virtual reality, focusing on speed and visual quality.

Image Processing
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1since 2023
n/a

Patents

Showing 1-10 of 16

Flexible/Foldable Device Structures
Page 1 of 2
US 11854436 B2GRANTED
G09F1/06

Greeting card lever and spiral lift

Filed:2022-11-28Pub:2023-12-26
Applicant:Hallmark Cards, Incorporated

An openable structure, such as a greeting card or book, with a body, a cam lift mechanism, and at least one decorative element fixed to tab portions of the cam lift mechanism extending through cam slots in the body. The cam lift mechanism is actuatable by pivoting subpanels of the body away from each other. Pivoting of one of the subpanels causes lateral movement of a cam lever, which then pulls an extended arm portion of a rotating portion of the cam lift mechanism, causing the rotating portion to rotate about a primary axle. The cam slots guide the decorative elements radially outward or radially inward toward the primary axle upon rotation of the cam lift mechanism, causing the decorative elements to pop up or extend outward from the body.

US 11721243 B2GRANTED
G09F1/08

Removably securing a sliceform to a foldable article

Filed:2022-09-01Pub:2023-08-08
Applicant:Hallmark Cards, Incorporated

A foldable article having a sliceform removably secured to one or more panels of the foldable article. A tab having a retaining portion may extend from at least one of the one or more panels of the foldable article. The tab may pass through an opening in the sliceform and the retaining portion may be wider than the width of the opening. The retaining member may be manipulated to pass through the opening to removably secure the sliceform to, and/or detach the sliceform from, the foldable article.

US 20230092586 A1APPLICATION
G09F1/06

GREETING CARD LEVER AND SPIRAL LIFT

Filed:2022-11-28Pub:2023-03-23
Applicant:Hallmark Cards, Incorporated

An openable structure, such as a greeting card or book, with a body, a cam lift mechanism, and at least one decorative element fixed to tab portions of the cam lift mechanism extending through cam slots in the body. The cam lift mechanism is actuatable by pivoting subpanels of the body away from each other. Pivoting of one of the subpanels causes lateral movement of a cam lever, which then pulls an extended arm portion of a rotating portion of the cam lift mechanism, causing the rotating portion to rotate about a primary axle. The cam slots guide the decorative elements radially outward or radially inward toward the primary axle upon rotation of the cam lift mechanism, causing the decorative elements to pop up or extend outward from the body.

US 11600204 B2GRANTED
G09F1/08

Removably securing a sliceform to a foldable article

Filed:2021-12-22Pub:2023-03-07
Applicant:HALLMARK CARDS, INCORPORATED

A foldable article having a sliceform removably secured to one or more panels of the foldable article. A tab having a retaining portion may extend from at least one of the one or more panels of the foldable article. The tab may pass through an opening in the sliceform and the retaining portion may be wider than the width of the opening. The retaining member may be manipulated to pass through the opening to removably secure the sliceform to, and/or detach the sliceform from, the foldable article.

US 20230005392 A1APPLICATION
G09F1/08

REMOVABLY SECURING A SLICEFORM TO A FOLDABLE ARTICLE

Filed:2022-09-01Pub:2023-01-05
Applicant:Hallmark Cards, Incorporated

A foldable article having a sliceform removably secured to one or more panels of the foldable article. A tab having a retaining portion may extend from at least one of the one or more panels of the foldable article. The tab may pass through an opening in the sliceform and the retaining portion may be wider than the width of the opening. The retaining member may be manipulated to pass through the opening to removably secure the sliceform to, and/or detach the sliceform from, the foldable article.

US 11514820 B2GRANTED
G09F1/06

Greeting card lever and spiral lift

Filed:2021-04-06Pub:2022-11-29
Applicant:HALLMARK CARDS, INCORPORATED

An openable structure, such as a greeting card or book, with a body, a cam lift mechanism, and at least one decorative element fixed to tab portions of the cam lift mechanism extending through cam slots in the body. The cam lift mechanism is actuatable by pivoting subpanels of the body away from each other. Pivoting of one of the subpanels causes lateral movement of a cam lever, which then pulls an extended arm portion of a rotating portion of the cam lift mechanism, causing the rotating portion to rotate about a primary axle. The cam slots guide the decorative elements radially outward or radially inward toward the primary axle upon rotation of the cam lift mechanism, causing the decorative elements to pop up or extend outward from the body.

US 11450239 B2GRANTED
G09F1/06

Foldable article with sliceform

Filed:2019-11-25Pub:2022-09-20
Applicant:Hallmark Cards, Incorporated

A foldable article may have a first panel separated from a second panel by a fold, a paper mechanic affixed to at least one of the first panel and the second panel, and a sliceform affixed to the sliceform, the foldable article is movable between a closed state and a fully open state, the paper mechanic is configured to move the sliceform from a substantially two-dimensional, collapsed state to a substantially three-dimensional, expanded state when the foldable article is moved from the closed state to the fully open state.

US 11443655 B2GRANTED
G09F1/08

Removably securing a sliceform to a foldable article

Filed:2020-06-15Pub:2022-09-13
Applicant:Hallmark Cards, Incorporated

A foldable article having a sliceform removably secured to one or more panels of the foldable article. A tab having a retaining portion may extend from at least one of the one or more panels of the foldable article. The tab may pass through an opening in the sliceform and the retaining portion may be wider than the width of the opening. The retaining member may be manipulated to pass through the opening to removably secure the sliceform to, and/or detach the sliceform from, the foldable article.

US 20220114918 A1APPLICATION
G09F1/08

REMOVABLY SECURING A SLICEFORM TO A FOLDABLE ARTICLE

Filed:2021-12-22Pub:2022-04-14
Applicant:HALLMARK CARDS, INCORPORATED

A foldable article having a sliceform removably secured to one or more panels of the foldable article. A tab having a retaining portion may extend from at least one of the one or more panels of the foldable article. The tab may pass through an opening in the sliceform and the retaining portion may be wider than the width of the opening. The retaining member may be manipulated to pass through the opening to removably secure the sliceform to, and/or detach the sliceform from, the foldable article.

US 11295640 B2GRANTED
B42D15/04

Unfurling banner greeting card and the like

Filed:2019-10-25Pub:2022-04-05
Applicant:HALLMARK CARDS INCORPORATED

Embodiments comprise a greeting card with a self-retracting, pullout banner comprising banner content that may supplement a message or artwork included on panels of the greeting card. The self-retracting banner can be attached to different portions of the greeting card. The self-retracting banner may be affixed to an edge of the greeting card. A user may extend the banner by pulling a handle away from the greeting card. As such, the self-retracting banner is movable to and between a fully retracted and closed first position and a fully extended and open second position. The self-retracting banner can be at least partially concealed within a compartment attached to a portion of the greeting card, for example, the front panel.

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