Company patents

Under Armour, Inc.

Under Armour, Inc.'s patent strategy reveals a surprising shift away from its core Footwear category, which, despite representing 45.3% of its portfolio, saw a significant 39.5% decline in patent grants in 2025 and a further 46.2% decrease so far in 2026. This trend is mirrored across most categories, including a complete cessation of patenting in Sports Equipment and Additive Manufacturing (3D Printing) so far in 2026, indicating a broad reprioritization or a slowdown in innovation across its traditional product lines.

Patent Trend by Technology Area

Yearly patent publications since 2023

Product themes

Product-level themes inferred from filings since 2023, with category chips showing where each theme appears. Select a theme to filter the patents below.

234 US filings (since 2023) · 6 categories · 16 themes

Knitted Uppers & Advanced Materials

Utilization of knitted components, often with multi-layer structures or integrated thermoplastic yarns, and other advanced materials like specialized foams or structural color elements, for footwear uppers and other components.

Footwear
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93since 2023
-50.0%YoY
Modular Footwear Design

Footwear systems designed with interchangeable or reconfigurable components, such as soles, uppers, or footbeds, to allow for customization, repair, or adaptation to different uses.

Footwear
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82since 2023
-47.1%YoY
Adaptive Closure Systems

Novel mechanisms for securing footwear to the foot, moving beyond traditional laces to include reel-based cables, vacuum-actuated bladders, or integrated frames for enhanced fit and ease of use.

Footwear
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65since 2023
-35.7%YoY
Performance Sole Design

Engineering of footwear sole components, including midsoles, outsoles, and integrated plates or shanks, to optimize cushioning, stability, energy return, and biomechanical support for specific activities.

Footwear
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51since 2023
-11.8%YoY
Adaptive & Modular Garment Design

Design principles and features in apparel that allow for adjustability, customization, easy replacement of components, or specific fit to accommodate diverse body shapes, activities, or medical requirements.

Outerwear & Apparel
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41since 2023
+8.3%YoY
Advanced Functional Textiles

Development and application of textile materials with engineered properties such as waterproofing, thermal regulation, anti-cling, structural coloration, or enhanced filtration capabilities for specific performance needs.

Outerwear & ApparelLayered Products (Laminates, Films)
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31since 2023
-41.7%YoY
Integrated Wearable Electronics

Apparel or accessories that incorporate electronic components such as sensors, communication modules, haptic feedback devices, or processing units for enhanced functionality and interaction.

Outerwear & Apparel
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20since 2023
+14.3%YoY
Multi-material Product Integration & Finishing

Techniques for combining multiple materials or layers, often with specialized surface treatments, coatings, or assembly methods, to create functional or aesthetically enhanced plastic articles, including consumer goods and encapsulated electronics.

Plastics Shaping & Molding
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19since 2023
-33.3%YoY
Protective & Safety Apparel

Garments and accessories engineered to provide protection against physical impacts, environmental hazards (e.g., moisture, pathogens), or to enhance personal safety through features like airbags or specialized masks.

Outerwear & Apparel
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12since 2023
+200.0%YoY
Smart Footwear Sensors

Integration of electronic sensors and feedback mechanisms into footwear for monitoring physiological parameters, providing navigation assistance, or detecting health conditions.

Footwear
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10since 2023
0.0%YoY
Wearable Power Systems

Integration of power generation, storage, and distribution technologies directly into garments or wearable accessories, often utilizing flexible or compact energy sources like solar panels and batteries.

Outerwear & Apparel
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7since 2023
+50.0%YoY
Integrated Protective Sports Gear

Protective equipment, such as mouthguards or helmets, designed with enhanced structural integrity, ergonomic fit, and sometimes integrated sensors for performance or safety monitoring.

Sports Equipment
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7since 2023
new
AI-Enhanced Sports Training & Monitoring

Systems using artificial intelligence and machine learning to monitor athlete performance, provide personalized training plans, predict physiological responses, or create virtual representations for feedback and analysis.

Sports Equipment
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5since 2023
n/a
Advanced Golf Club & Ball Design

Innovations in golf club heads, shafts, and balls focusing on material science, aerodynamic properties, weight distribution, and impact response to improve player performance and product durability.

Sports Equipment
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2since 2023
n/a
Ergonomic & Adjustable Exercise Machines

Design improvements in exercise equipment focusing on user comfort, safety, adjustability, and space-saving features like folding mechanisms or modular components for home or gym use.

Sports Equipment
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2since 2023
n/a
Ball & Net Sports Accessories

Apparatuses and systems designed for handling, storing, practicing with, or maintaining equipment used in ball and net sports, such as pickleball, baseball, or basketball.

Sports Equipment
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1since 2023
n/a

Patents

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