Company patents
Under Armour, Inc.
Under Armour, Inc.'s patent strategy reveals a surprising shift away from its core Footwear category, which, despite comprising 46.3% of its portfolio, saw a significant 39.5% decline in 2025 and a further 46.2% drop so far in 2026. This contrasts with a notable decline in Sports Equipment, which has seen a consistent decrease, culminating in a 100.0% drop in patent filings so far in 2026, indicating a clear deprioritization of this area.
Patent Trend by Technology Area
Yearly patent publications since 2023
Product themes
Product-level themes inferred from filings since 2023, with category chips showing where each theme appears. Select a theme to filter the patents below.
244 US filings (since 2023) · 5 categories · 16 themes
Utilization of knitted components, often with multi-layer structures or integrated thermoplastic yarns, and other advanced materials like specialized foams or structural color elements, for footwear uppers and other components.
Footwear systems designed with interchangeable or reconfigurable components, such as soles, uppers, or footbeds, to allow for customization, repair, or adaptation to different uses.
Novel mechanisms for securing footwear to the foot, moving beyond traditional laces to include reel-based cables, vacuum-actuated bladders, or integrated frames for enhanced fit and ease of use.
Engineering of footwear sole components, including midsoles, outsoles, and integrated plates or shanks, to optimize cushioning, stability, energy return, and biomechanical support for specific activities.
Design principles and features in apparel that allow for adjustability, customization, easy replacement of components, or specific fit to accommodate diverse body shapes, activities, or medical requirements.
Development and application of textile materials with engineered properties such as waterproofing, thermal regulation, anti-cling, structural coloration, or enhanced filtration capabilities for specific performance needs.
Apparel or accessories that incorporate electronic components such as sensors, communication modules, haptic feedback devices, or processing units for enhanced functionality and interaction.
Techniques for combining multiple materials or layers, often with specialized surface treatments, coatings, or assembly methods, to create functional or aesthetically enhanced plastic articles, including consumer goods and encapsulated electronics.
Garments and accessories engineered to provide protection against physical impacts, environmental hazards (e.g., moisture, pathogens), or to enhance personal safety through features like airbags or specialized masks.
Integration of electronic sensors and feedback mechanisms into footwear for monitoring physiological parameters, providing navigation assistance, or detecting health conditions.
Integration of power generation, storage, and distribution technologies directly into garments or wearable accessories, often utilizing flexible or compact energy sources like solar panels and batteries.
Protective equipment, such as mouthguards or helmets, designed with enhanced structural integrity, ergonomic fit, and sometimes integrated sensors for performance or safety monitoring.
Systems using artificial intelligence and machine learning to monitor athlete performance, provide personalized training plans, predict physiological responses, or create virtual representations for feedback and analysis.
Innovations in golf club heads, shafts, and balls focusing on material science, aerodynamic properties, weight distribution, and impact response to improve player performance and product durability.
Design improvements in exercise equipment focusing on user comfort, safety, adjustability, and space-saving features like folding mechanisms or modular components for home or gym use.
Apparatuses and systems designed for handling, storing, practicing with, or maintaining equipment used in ball and net sports, such as pickleball, baseball, or basketball.
Patents
Showing 1-5 of 5
Ergonomic & Adjustable Exercise Machines